We Are Ask the Director™!

Ask the Director™ is the ORIGINAL funeral home and cemetery content provider. We put a new spin on an old but proven way to grow your business: networking. By posting consumer education articles to your website and social media pages every other day ... we connect you and your directors with more families in your community. Our articles are sourced by interviewing some of the top funeral directors, preneed counselors and cemeterians in the country many with 20+ years experience in their field. New articles are added every 2 weeks so that you will never run out of new and engaging content.

Would you like to be a source for our articles? Contact Layng at layng@askthedirector.com.

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The Original Content Provider for Funeral Homes & Cemeteries

We believe that providing families and true shoppers with the information they are seeking is the best way to build your business online. We are not an insurance company so preplanning is just part of what we post but not the primary focus. We have hundreds of articles covering a wide range of topics such as: funeral home, cemetery, cremation, religious, veteran, preplanning, grief and more. Each funeral home or cemetery can customize the subject matter to match the community they serve and type business they operate.

Organic Search Engine Boost

Posting engaging articles to your website and social media pages keeps your community connected with you and your funeral home or cemetery. Adding content each week to your website will also help boost your rankings in Google, Yahoo and Bing.

Grief Support Module & Branded Grief Support Newsletter INCLUDED!

Our grief support module and email program helps your families cope with the loss of their loved one. Links to grief support articles are texted or emailed at a frequency of their choosing. This type of grief support keeps your funeral home or cemetery on the top of their mind over the first 13 months after the service. Each email is branded to your funeral home or cemetery and directs families back to your website where they can read or share the article.

How Will Ask the Director™ Look On My Website?

These are some examples taken from a few customers.

Ask the Director™ Client Examples

These are a few examples of how our Ask the Director™ articles will look on your website.

Upgraded Grief Support Email & Sign up

These are a few examples of how the new email grief support will look.

About Us

The funeral industry is changing. As American culture becomes increasingly varied and diverse, welcoming all different perspectives on life, death, and burial, it’s getting more challenging for funeral professionals to keep up with customs, traditions, and trends. What’s more, knowledge about cultural norms and end-of-life customs, which used to be common, is now becoming lost to time.

Ask the Director™ was conceived to provide a knowledge base for funeral professionals and to deliver guidance through end-of-life practices in our ever-diversifying culture. The content on this site is created by a network of funeral home directors from across the country, many with 20+ years of experience. The purpose of the site is to help funeral homes and cemeteries across the nation provide useful funeral and cemetery consumer advice and support.

The site’s founder, Layng Guerriero, is a seasoned funeral marketing executive. He’s played a key role in helping the funeral industry adapt to an increasingly digital world, and has found success in branding, managing, and positioning funeral products and services to customers throughout the country. His experience encompasses work with Service Corporation International, Stewart Enterprise, Legacy.com, Carriage Services, The Serenity Group, The Journey Group, Park Lawn Corporation, and Legacy Funeral Group.

If you have any questions you’d like to see answered by the Ask the Director™ team, please feel free to contact us at your convenience at (800) 217-7806

Layng Guerriero



Technology/Social Media


Technology/Client Relations


Business Development


Business Development


Business Development


Business Development


Marketing/Product Development